Annual Heads Up on Buying Vail’s Epic Pass

Last year I noticed that Vail tacks on $20 to an Epic Local Pass in a sort of underhanded way. This year they’ll quote the price at $579 but in your cart it will be $599. This is because they add $20 pass insurance to it. Now, pass insurance could be good. It covers things …

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Deer Valley Season Ticket Costs 5% more this Year

I just received an email, probably like most of you, telling me that I could buy a Deer Valley lift ticket for $2085. This is up $100 (or 5%) from last year. For reference, Vail’s Epic Pass costs $579 this year. It is up $30 from last year (5.5%). Interesting… didn’t skier days drop last year?

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Treasure Mountain Junior High and FUD

There is a term in business called FUD. FUD stands for Fear, Uncertainty, Doubt. It is often used in marketing, to attack a competing idea by eliciting fear about what could happen if a competing idea happens. In hyper local terms you could describe City Council person Andy Beerman’s appearance on KPCW this morning as FUD when he said …

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