We know what you are thinking. Vail is coming into Park City and that means ski growth is going through the roof. They don’t make stupid investments! Remember, though, Vail is really a development company that runs some mountains. So, when we looked at this chart of Park City visitor nights by month (2010-present), it was a little bit shocking.
Sundance Up. Check!
Summer Up. Check!
Winter… Flat to Down. UHHH?
There are other ways of looking at how the ski industry is doing and they may tell another story; however, seeing that December, February, March, and April hotel nights are down from 2010 (the peak of the Great Recession) gives us pause.