When Vail came to town, concerned citizens worried that charges for parking would soon follow. So far that fear hasn’t come to fruition. But there is another ski resort that seems to be inching its way in that direction . If they pull it off, it’s likely other resorts will follow.
Who do we have to thank for this? Snowbird.
I was planning my annual pilgrimage to Snowbird’s Oktoberfest and I wondered what time the event started. To my surprise, I saw the following at the bottom of the page:
Then I began wondering if it was a trend. So, I checked out their page on a previous event, Brewfest. Yep, “$5 parking (cash only)” was listed in the pricing. What could the reason be?
The positive way to look at it is they are trying to incent people to take a bus up the canyon to help reduce traffic and make the ride safer. Yet, $5 probably won’t do that, especially if the car has multiple people. The more cynical way to look at it is a revenue grab. It appears Snowbird has about 2800 parking spots. If all those were filled up at Oktoberfest each day, that would be a clean $14,000 every day. Not bad gravy on top of an already successful event.
The real question for Snowbird is whether they will carry this over to the ski season. I’d guess that if they receive few complaints this fall, it very likely could be. Then the question becomes how long until paid parking is adopted by PCMR and Canyons. If Snowbird does go forward with it this season, and doesn’t get much bad press, I’d look for changes here within a year.